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Valley Pistachio
Project type
Graphic Design, Brand Identity
Date
2013
Location
Fresno, California USA
Valley Pistachio Country Store, a California boutique known for farm-to-fork products, asked for a brand overhaul. I designed a striking logo featuring a quail on a pistachio branch with California poppies, echoing the state's agricultural heritage. The fork-inspired font added visual intrigue and a nod to wholesome food. The updated brand included custom tins, gourmet pistachios, candies, oils, jams, and butters. A range of cohesive labels showcased each product's unique qualities while maintaining visual appeal. The redesign elevated the retail space, captivating customers and enhancing the store's overall brand image. It was a rewarding experience crafting visually appealing designs that aligned seamlessly with Valley Pistachio Country Store's vision.
