United With Earth

When United With Earth Food Medjool Date company approached us for a brand update, we embarked on creating a fresh look and feel that would elevate their brand presence. Our goal was to capture the unique qualities of their product and create a visually appealing aesthetic.

To achieve this, I crafted a colorful brand with a rustic aesthetic that perfectly conveyed the country farm-to-fork nature of their products. The logo became the central focus, positioned along a zigzag Mediterranean pattern design that elegantly wrapped around the edges of their packaging. By incorporating variations of color within the pattern, we were able to effectively differentiate between different product variations.

To further enhance the raw and natural flavors of their date products, I utilized a rustic burlap texture on the boxes. This added an organic touch while maintaining visual consistency with their brand identity.

In addition to these elements, I implemented a clever cutout on the top edge of each label for their plastic packaging. This innovative feature allowed customers to easily see and appreciate the product inside its container.

The result is an updated brand presence that not only captures United With Earth Food Medjool Date company's unique qualities but also appeals to consumers seeking high-quality and natural food options."