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McCain Foods Ltd.
Project type
Graphic Design, Illustration, Instructional Design
Date
2005
Location
Florenceville, New Brunswick
McCain Foods Ltd. – Instructional Designer & Illustrator (2005)
I was contracted by McCain Foods Ltd. to design and develop a comprehensive digital training module focused on potato production. Built using Macromedia Authorware, the program combined interactive learning with custom visual assets to educate internal teams on best practices in crop health, equipment use, and quality control.
My role included the creation of over 100 original illustrations, including:
Potato varieties, diseases, and insects
Detailed plant diagrams, blossoms, and growth stages
Agricultural equipment, tractors, and tools
Visual infographics explaining production processes
I led both the instructional flow and visual design, integrating graphics into the Authorware environment to produce an engaging, visual-first learning experience for the agricultural sector.
